Usability & User Research
The branch performs research and analysis to identify user needs, improve design, usability, and overall user experience of our various web properties.
User-Centered Insights
Design decisions are informed by real user needs and feedback.
Accessibility Improvements
Barriers that hinder access for users with disabilities are identified and addressed.
Optimized Navigation
Research helps streamline website structure and minimize friction in user interactions.
Higher Engagement
Enhancing usability fosters trust and improves user satisfaction.
Best Practices for Usability & User Research
Design with the User in Mind
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Prioritize clarity and simplicity in navigation and interactions.
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Ensure key content is easy to find and understand.
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Use intuitive UI elements that align with user expectations.
Test Early and Often
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Conduct usability testing at different stages of the design process.
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Gather real user feedback before finalizing designs.
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Iterate based on insights to improve user experience.
Ensure Accessibility
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Follow Web Content Accessibility Guidelines (WCAG) to accommodate all users.
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Provide alternative text for images and ensure screen reader compatibility.
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Use sufficient color contrast and avoid relying on color alone to convey meaning.
Use Data to Inform Decisions
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Analyze user behavior through analytics to identify trends and pain points.
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Combine qualitative (user interviews, surveys) and quantitative (analytics, A/B tests) research for a well-rounded perspective.
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Avoid assumptions—always validate decisions with actual user insights.
Continuously Improve
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Usability is an ongoing process, not a one-time task.
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Regularly update and refine the experience based on new research and user behavior changes.
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Stay up to date with best practices and industry trends.